An Introduction to Artificial Intelligence in the Tourism Industry

Artificial technologies and machine learning are techniques that will have a profound effect on the future of tourism. This course is aimed at tourist industry professionals, and it offers an introduction to the topic of AI and machine learning. You will also explore possible applications of these techniques in the tourism industry.

What you will learn:

We are in the midst of what commentators are calling the Fourth Industrial Revolution, or Industry 4.0. This describes the advent of new technologies that are set to irreversibly change working practices across sectors. Chief among these technologies are artificial intelligence and machine learning. These changes will almost certainly have a profound effect on the future of tourism.

With this course, you will learn to distinguish fact from fiction. You will consider the latest trends and developments, considering real-life artificial intelligence use cases. You will also consider key questions around AI ethics, addressing the common and valid concerns that come with these new technologies.

You will begin to understand the potential applications of AI in the tourism industry. This will empower you to shape its future.

By the end of the course, you‘ll be able to:

• Understand what AI is, use cases, and how it is transforming our lives.
• Explore how AI can be applied in tourism.
• Describe issues and ethical concerns surrounding AI.
• Demonstrate a basic understanding and knowledge regarding the components of AI such as identified theories of machine learning.
• Explore basic machine learning methods, such as neural networks, clustering methods, and classification methods.

Who is this course for?

The course does not require any prior technical knowledge of artificial intelligence or computer programming. It is aimed at tourism industry professionals, with a stake in the future of tourism.

It is designed and delivered by leading artificial intelligence experts at the Luleå University of Technology.

How does it work?

You only need a computer or other device and internet connection to be able to do the course. When you register, you will get access to the course material, which consists of, for example, videos, texts, quizzes and exercises.