History Branding: Using History to Strengthen Corporate Identity

Learn the main ideas behind history branding and how to implement them in your own strategies. How can your company's history be used in marktegin, to reinforce branding and connect with customers? Explore real-life examples of how companies have written history.

What you will learn:

You’ll understand why companies are valuing the knowledge of their history and connections to their cultural heritage, particularly when it comes to their marketing plan.

By the end of the course, you‘ll be able to:

• Identify different categories of history usage.
• Explain the ideas behind history branding.
• Explore the links between business history and cultural heritage.
• Demonstrate knowledge of how different Swedish and foreign companies work with their history.

Who is this course for?

This course is designed for anyone interested in using history strategically. It will suit you if you are interested in history branding and marketing, and how this can help elevate your organisation.

Examining Swedish and international companies and how they work with their history, you’ll gain valuable insights into history branding and marketing to understand how to use it in your own practices.

How does it work?

You only need a computer or other device and internet connection to be able to do the course. When you register, you will get access to the course material, which consists of, for example, videos, texts, quizzes and exercises.